Self Help Book Publishers
Free Co-op Mailing Listing Service Helps Book Publishers & Self Publishers Sell Books
Author: Helen Hecker
Publishers know they can save a lot of money joining others in joint or cooperative mailings. Co-op mailing is not a new concept or idea, but finding other publishers who want to mail to the same lists isn’t easy.
A free service is helping publishers sell more books through cooperative mailings with other publishers. Publishers submit listing information, as to what kind of mailing they want to do, the nature of the books or items they want to promote, and contact information. DVDs, audiobooks, CDs, software and other items work easily here too. The information is published each month free in a newsletter for entrepreneurs and publishers – ‘Helen Hecker’s Biz Hotline.’ We aren’t involved in helping with any arrangements you decide on. We only help you find others who are interested in joining with you by publishing the information in the newsletter, free.
You arrange with others and send out your fliers in co-op mailings to, for example, public libraries, independent bookstores, new age bookstores, children’s bookstores, hospitals, hospital gift shops, elementary schools, high schools, college libraries, college newspapers, colleges & universities, various departments in elementary schools, high schools, colleges, and universities, to medical libraries, military libraries, museums, and Christian and religion-related lists, etc.
You arrange with others and send out your press releases to daily newspapers, editors, travel columnists, health columnists, medical columnists, weekly newspapers, major magazine and trade publications in the genre field of the book – business, health, medical, disability, travel publications, etc. I’ve mailed several of my own press releases, successfully, in one business-size envelope third class ( bulk mail) for many years, promoting several of our books, videos, DVDs, titles and services and reaping a ton of orders for us in return. We’ve had thousands of write-ups -articles, items and features in many publications over the years. I think the envelopes are opened in the mail room and the editors never see the envelopes that press releases come in. Also they’ll never know if it arrived by priority mail, first class or third class (bulk) mail.
For many years I ran a sideline fee-shared cooperative mailing service to help our publishing company branch and other publishers, promote titles and sell more books through press releases to the print media (newspapers and magazines, for example) and news releases to the broadcast media (radio station talk shows, TV shows, Oprah, Today show, Good Morning America, etc.) Also we sent fliers to libraries, schools, hospitals, hospital gift shops, newspapers, independent bookstores, new age bookstores, etc.
The costs to do a co-op mailing are established by you and your co-op partners, for the amount necessary to do the mailing, then divided up and paid for well in advance of the mailing. This would include the cost of buying and printing #10 business-size envelopes, the cost of renting the labels, postage cost determined by the weight of the piece and other factors, and cost for the mailing house to do the mail out. All fliers are shipped directly to the mailing house with instructions on the box as to which mailing it’s for. The lead person gives them instructions so they know the boxes are coming.
We’ve always had good results from cooperative mailings and many others have reported they have too. Publishers need to know what markets their genres fit into. No two books or products are exactly alike. So one can’t compare the outcome for titles of books in mailings others have done, to their own titles and potential outcome.
Doing co-op mailings is a good way for book publishers, self publishers, (entrepreneurs and other types of business owners too) to distribute their press releases and fliers, and to save a lot of time and money. And this free cooperative mailing service is a good way for you to find other publishers with the same marketing goals.
Article Source: http://www.articlesbase.com/publishing-articles/free-coop-mailing-listing-service-helps-book-publishers-self-publishers-sell-books-79791.html
About the Author
Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. Helen Hecker’s Biz Hotline for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com
Tagged with: book publishers • co op mailings • free service • press releases • publishers • self publishers • sell books
Filed under: Uncategorized
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go to the book store or library, find the self help section, and see who publishes them. Seriously.
While you’re there, get a copy of the writer’s market. You will better answers there (written by people in the industry) than on here (where most of the people are clueless).
An idiot that doesn’t know squat! Those books are nothing but a waste of time and money.
He should convert the document into an ebook compiler, you can get a good one for less than $50.00.
Then he should purchase a domain name related to the health book title and hosting package is required as well so he can present his ebook in a professional way.
I suggest that he then sets up a capture page so people can leave their name and email address in exchange for say 1 or 2 free chapters, that way he can follow up with those who downloaded the first chapters which will increase the chances of selling the ebook.
It may also be a good idea to give the ebook away to a few people in exchange for their testimonials which are placed on the website, people like to know what others are saying before paying.
Also I would offer a 90 day satisfaction guarantee so people can purchase the ebook knowing that they can get their money back if they are not satisfied.
There is more to it than this but it should give you some ideas about what to do next.
I think a stigma still exists about self-publishing simply because of the lack of proper editing and giant egos that often inundate the self-publishing arena. You have far too many people thinking they can write when in fact they can’t write at all, or at the very least, not well due to lack of experience.
For the person who just wants to see a copy or two in print I am okay with self-publishing. For the person who takes their work seriously and wants to see something come of their hard work, self-publishing is not the way to go. Should a person write with the sole intention of publishing? No. They should do it because they love to write. However, if the story is good and there is a real chance (although minimal considering how competitive publishing is) for it to be published from an actual publisher, then it’s worth investing the time and energy into submitting query letters to agents and publishers.
Why don’t start your book as an Ebook. Cheap to produce and profitable.
I know there have been succesions with self-publishing, but for your second question, I don’t know. =
I forget his name, but the guy who wrote Eragon did self-publishing. And look where he ended up.
If you don’t want to self-publish, then you want a traditional publisher, one who will pay you royalties, edit, design, produce, and market the book.
This article on my web site explains what a publisher does–which you would have to do if you self-published, and quite rightly you don’t want to: http://www.underdown.org/publisher-expertise.htm
Unfortunately, many of the larger publishers do not accept submissions from authors. To submit your manuscript to them, you would need an agent. But there are other options.
Here is a list of independent publishers, many of whom publish fiction and DO look at submissions from unpublished authors: http://bookmarket.com/101pub.html
If that doesn’t help, try “Writer’s Market” or one of the more specific market guides–there are similar books for the magazine market or for writers of novels, for example. You can easily find this book and many others like it by searching on the title at Amazon, or by going to a bookstore and looking in the Writing section.
ADDED: Since you have written a children’s book you should join the Society of Children’s Book Writers and Illustrators: more info at http://www.scbwi.org . You will also find “Children’s Writer’s and Illustrator’s Market” to the be market guide you want. And my book, “The Complete Idiot’s Guide to Children’s Publishing,” is a good introduction to the children’s publishing world as a whole. More info and sample chapters at http://www.underdown.org/cig.htm .
It’s hard to find a publisher, and you may end up putting as much work into it as you did working on your manuscript. And even then, if it’s not good enough, or not in a genre that interests a publisher, you still may not get published. So you might want to join a local writer’s group, for support and networking. You’ll need both if you’re in this for the long haul.
Good luck!
Added: DO NOT go to the New York Literary Agency, as someone else suggested. This company will take your money and do nothing for you. Check out what “Preditors and Editors” says about them on this page: http://www.anotherealm.com/prededitors/pealn.htm . But if you ask about them on any good writer’s discussion board, or look them up at writing information sites, you’ll find similar warnings.
Your best bet is to go to the bookstore or library and look for books in the self-help section. Check to see what publisher published the books. Research to see what books are already on the market and what niche your book can fill. Publishers always want to know where they can market your book.
Be sure to fully research agents before signing with one. And never pay a fee for an agent to read your manuscript.
Google Literary Agents.
Texas is the only State to try to make this argument.
They fought Nolo over it for two years, and eventually dropped the case.
http://www.nolo.com/pr_date.cfm/ObjectID/1A8281D7-40DA-45B8-ADF0E37CC58533B0/returnTo/PRbyCat
Richard
Since your book is nonfiction, you’ll want to read up on how to put together a proposal to submit to agents or editors. Here is one source:
http://bookendslitagency.blogspot.com/2009/01/what-is-book-proposal-for-nonfiction.html
If you plan to try to get an agent first, use sites like http://agentquery.com and http://querytracker.net to search for agents who represent books like yours.
If you want to go straight to publishers, you’ll want to browse the self help section of your local bookstore and write down the publishers putting these books out, especially ones similar to yours (but not too similar, since they generally don’t want to compete with their own books). Then go home and look up their submission guidelines on their website.
How do I get a published book without self publishing??
I really want to get my book published. I don’t want a self publisher. I want someone who markets and sells the book for me, and can help with editing. If possible, a company who has artists who can design a cover (I’m not very artistic!). Does anyone have a website I can go to or phone numbers I can call?
Please help!
I have tried to use search engines, I just don’t exactly know what to type in.
My book is fiction and it’s about 24 pages on college-ruled lines. My audience I am trying to get to is about 3rd or 4th grade. Thank you so much for all of your answers, this is really helping!
Can anyone tell me the publishers of the self help book?
Twelve things nobody cares about?
so my friend wrote a little 100 page health book but he cannot get major publishers to take him on so he self?
published the book. the question is how do you go about selling your book on the internet because he is not too tech savvy. how do you go about selling a self published book on the internet is the question i am asking. he is based in chicago. thanks in advance for your help
Has anyone had success with self-publishing? What self-publishers are reputable?
I have a menatl health/self-help book that I can sell easily because I travel throughout the United States giving lectures, but I need to have it printed.
What are some the major ” self-help” book publishers our there ? ?
Would publishing a legal self-help book be considered an unauthorized practice of law in your state?
It think that that Nolo publishers were challenged on this issue in at least one state.
Does someone publishing a book on a specific legal issue need to go into business with a lawyer to who will put down his/her name as the author?
And do these laws interfere with the Constitutional rights of free speech in the U.S.?
Self publishing VS Actual, Accredited Book Publishers Accepting Your Novel?
What do you think of self publishing? In this day and age where everyone and his aunt are publishing, is it still as stigma to self publish?
I would think it would be good to stick with the tried and true… submitting to a ‘real’ publisher who honestly accepted you, as opposed to your friend helping you edit then going on to publish on your own…
What are some helpful resources/books for writers wishing to publish self help book?
I am planning on writing and publishing a self help style book geared to teen and young adult girls on the topic of pregnancy.
Below is a list of things I’d like some help on:
-Publishers that specialize in those types of topics
-Literary agents
-Any resources [books, websites, magazines etc]
-ANYTHING ELSE!
“I need a Publisher for my book, a self-help book for business start-ups.”?
I have completed my first book: “Pinch Your Way to Success,” which is with an Editor currently. I am looking for a publisher who will work with a first time author. I have other books currently in writing so I won’t be a first timer much longer.
I have a great self-help book where do I find the right agent or publisher?
The book is about how to make the right decisions in life; the decisions that will lead to joyful self fulfillment.